E-commerce on WhatsApp: The New Era of Stores Directly on Zap

The e-commerce revolution is in your WhatsApp

Imagine selling your products directly through WhatsApp, without depending on large platforms or complex websites. This is the new reality for thousands of retailers who are taking advantage of the potential of Brazil's most popular app to create a direct e-commerce on Zap.

If you want to increase your sales, simplify service, and create a personalized experience for your customers, this article will show you how to get started today.

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Why sell on WhatsApp?

WhatsApp has more than 170 million users in Brazil, and a large portion of these people already use the app to talk to companies. The trend of conversational commerce is in full ascent, and selling on Zap has become:

• Practical: everyone knows how to use the app.
• Immediate: quick responses and real-time interactions.
• Efficient: allows creating automated journeys with intelligent flows.

And the best part: you can integrate a product catalog, shopping cart, and payments with simple tools like WhatsApp Business and automation platforms like n8n.

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Main features of an e-commerce on WhatsApp

Today, with the advancement of automations and service tools, it's possible to offer an almost complete shopping experience directly on WhatsApp. See some functions you can implement:

1. Interactive catalog

With WhatsApp Business, you can register products, photos, prices, and descriptions, allowing the customer to see available options without leaving the app.

2. Shopping cart

With automations, the user can build a cart intuitively (ex: "Add X to cart") and review items before finalizing.

3. Checkout via message

At the end of the order, the system can send an order summary with a payment link via Pix, card, or even transfer.

4. Automated flows

Use tools like n8n to create automatic journeys, for example:

• Initial menu (ex: View products, Place order, Talk to attendant)
• Order tracking
• Abandoned cart recovery

5. Hybrid service

You can automate most of the service and maintain the option of human service for more complex cases.

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Practical example: Digital snack bar on WhatsApp

Let's imagine "Ju's Snack Bar". Before, she received orders through WhatsApp manually and disorganizedly. Today, with a simple automation, she:

• Displays the complete menu by message;
• The customer chooses snacks and drinks by typing numbers or clicking buttons;
• At the end, receives the summary and payment link;
• Ju receives everything ready on WhatsApp with customer data.

Result: less time in service, more orders per hour, more satisfied customers, and a much more professional operation.

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Which tools to use to set up yours?

Here are some suggestions to structure your e-commerce on WhatsApp:

• WhatsApp Business: to use catalog and basic automatic messages.
• n8n + Telegram/WhatsApp API: to create automation flows with cart, service, and payment integration.
• Make (ex-Integromat) or Zapier: to connect with spreadsheets, CRMs, and payment systems.
• Supabase / Airtable: simple database to store orders, products, and customers.
• PagSeguro, Mercado Pago or Pix: integration for online checkout.

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Advantages of adopting a direct e-commerce on Zap

• Reduction of costs with platforms and fees.
• More control over the relationship with the customer.
• High open rate (over 90% of messages are read).
• Ideal for local businesses, deliveries, clothing stores, electronics, and even service providers.

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Conclusion: The future of commerce is conversational

WhatsApp has stopped being just a service channel and has become a complete sales channel. With the right tools, you can create a functional, automated, and high-impact e-commerce operation, directly in the palm of your customers' hands.

No matter the size of your company — selling on Zap is simpler, more direct, and more effective than ever.

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