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Web Image Extensions: Complete Guide to WebP, SVG, AVIF and More

post.publishedOn 3 November 2025
07:18 post.readingTimeSuffix

Web Image Extensions: Complete Guide to WebP, SVG, AVIF and More

Images are fundamental elements in any modern website, directly impacting user experience and page performance. Knowing how to choose the right extension for your web images can mean a faster, visually appealing website with better SEO. In this article, we'll explore the main image extensions used on the web today — WebP, SVG, AVIF, among others — their advantages, disadvantages, and practical recommendations for each one.


Why does the choice of image extension matter?

The internet values speed and quality. Heavy images make the site slow, frustrate visitors, and harm search engine rankings. On the other hand, low-quality images negatively affect the visual perception and professionalism of your project.

Choosing the right extension balances these factors, optimizing file size without losing the necessary visual quality. Additionally, some formats offer special features such as transparency, scalability, and animations.


Main image formats for the web

Let's get to know the most popular extensions and their characteristics:

WebP

  • Description: Developed by Google, WebP offers superior compression compared to JPEG and PNG, supporting both lossy and lossless compression.
  • Advantages: Smaller files, transparency support (like PNG), good visual quality.
  • Disadvantages: Not 100% universal compatibility (but today it's already supported by most modern browsers).
  • Ideal use: Photos, images with transparency, when you want to reduce size without losing quality.

SVG (Scalable Vector Graphics)

  • Description: Vector format based on XML, ideal for graphics, logos, icons, and images that need to be scaled without losing quality.
  • Advantages: Infinite scalability, small size for simple graphics, can be animated and styled with CSS/JS.
  • Disadvantages: Not recommended for photos or images with many details and complex colors.
  • Ideal use: Logos, icons, graphics, simple illustrations.

AVIF (AV1 Image File Format)

  • Description: Modern format based on the AV1 codec, offers very efficient compression, both for lossy and lossless images.
  • Advantages: Superior compression to WebP, excellent quality, HDR support.
  • Disadvantages: Compatibility still growing; older browsers may not support it.
  • Ideal use: Images that require high quality with the smallest possible size, photos and complex graphics.

JPEG and PNG (Traditional format)

  • JPEG: Ideal for photos with many colors, high lossy compression. Does not support transparency.
  • PNG: Lossless image, transparency support, ideal for graphics and images that require maximum quality.
  • Disadvantages: JPEG can lose visible quality, PNG tends to be larger in size.

When to use each extension?

FormatIdeal UseAdvantagesDisadvantages
WebPPhotos, images with transparencyEfficient compression, wide supportLimited compatibility in some cases
SVGIcons, logos, vector graphicsScalability, animations, small sizeNot suitable for photos
AVIFPhotos and images that require high quality and low sizeSuperior compression, optimal qualityCompatibility still evolving
JPEGPhotos and images without transparencyHigh compatibilityVisible lossy compression
PNGImages with transparency and graphicsLossless, transparencyLarger files

How to choose the best format for your project?

  1. Analyze the image type: Photos? Graphics? Logos?
  2. Consider browser support: If you need maximum compatibility, prefer JPEG and PNG.
  3. Balance quality vs. size: Use WebP and AVIF for better compression when possible.
  4. Think about scalability: For graphics and icons, SVG is the best choice.
  5. Test and optimize: Use tools like ImageMagick, Squoosh, or plugins to automate compression.

Practical case studies

  • E-commerce: Using WebP for product photos speeds up loading and improves SEO.
  • Institutional websites: SVG for logos and icons maintains sharpness on any device.
  • Photographer portfolios: AVIF can ensure high-quality images with reduced size.
  • Traditional blogs: WebP for images and PNG for simple graphics, ensuring compatibility.

Final considerations

The choice of image extension directly impacts performance and user experience. Although JPEG and PNG are established standards, modern formats like WebP and AVIF offer significant advantages in compression and quality. SVG is indispensable for vector images that need scalability.

Always check the compatibility of your target audience and implement fallback solutions when using newer formats. This way, your website will be lightweight, fast, and visually impeccable.


Want to optimize your website images with cutting-edge technology?

Talk to our experts and transform your website with image formats that speed up loading and improve SEO.

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